Tue 21 Nov 2006
Mr. Pizza is a popular pizza delivery/eat-in chain in Korea. Their pies aren’t anything special, but aren’t bad. What does draw me to them over the others, is, however, their slogan “Made for Women.”
“Made for Women.” What does that mean, exactly? Their ads don’t give much away. Just a picture of the mega popular Korean actress Moon Geun-yeong showing off her mega dimples.
At least Secret Antiperspirant told you that it why with their 1980’s commercial slogan “was strong enough for a man, but pH balanced for a woman.” But Mr. Pizza leaves us hanging. Why is it made for women? Does it contain a high number of vitamins and minerals essential for women’s well being? Or maybe extra calcium to prevent osteoporosis? Or better yet, a natural birth control?
No. Thanks to an English menu we got the skinny.
Oh, Mr. Pizza is made for women because it’s 100% fresh, and 100% Chewy, and 100% Wholesome. Ah, and after reading the poll, we discovered the fact that Mr. Pizza “was voted as favorite pizza by college girls.” So do men not want A wholesome, fresh, and chewy pizza too?
Too bad. I was hoping there was more to this whole “Made for Women” thing. Like seeing Kevin develop a pair of breasts after downing a slice.
November 21st, 2006 at 6:15 am
I remember when they started that campaign, the slogan was “Made for woman” (singular case).
November 21st, 2006 at 7:42 am
100% ‘chewy’? I really wish I could get a job writing English advertising copy here - oh, the fun I could have…
November 21st, 2006 at 2:29 pm
I’ve seen the posters too and wondered why it was made for women. Thanks for solving the mystery.
November 21st, 2006 at 9:50 pm
ha ha — i was always curious about that, thanks for clearing it up! i noticed that in pasta and pizza joints, you usually see groups of women only, or a man that’s been dragged in by his girlfriend, but rarely a group of guys.
November 22nd, 2006 at 3:36 am
I am coming by to tell you that I have a super delicious Moroccan recipe on my blog today. I thought you would appreciate it across the world…
November 22nd, 2006 at 9:24 am
Thumbs up for “Premium Canadian Flour!”
November 22nd, 2006 at 5:35 pm
So what’s the verdict, who makes the best delivery pizza in Korea. I gotta go with Mr. Pizza, maybe Popa John’s in a close second, or the Dominoes near COEX.
Congrats on cracking the South American market!!!!
December 7th, 2006 at 9:53 pm
Heh. Perfect timing. I ate at Mr. Pizza for lunch today and someone from the U.S. made the same comment : “Made for women”.
Then, I noticed all the cheese, the flowers, the bright colors, the bright lighting, and yes, an entire table full of college girls setting next to us.
Mr. Pizza’s recipe seems to be working.